Food and Drink Marketing

January 10, 2017 | Author: | Posted in Food and Drink

Food marketing is essential for all kinds of businesses in the food industry and can provide invaluable recognition and results. Here are some hints and tips to show you how food marketing can help your business attract potential new customers.

Having an eye-catching website to attract your customers and using the correct food marketing literature is important in keeping your customers and gaining potential new ones. Social media can also provide an extensive networking system for your food business and can help to create good relationships within the industry. For example if you are a B2B business then you may want to use Twitter and LinkedIn as a network to target restaurant managers, retail buyers, chefs and food directors. However if your business is B2C then the focus should be on Facebook and Pinterest to create brand loyalty as they are platforms that are directed more towards consumers.

Utilising all aspects of your business is another way of creating content for marketing, such as new machinery, highlighting new food products, focusing on key staff e.g. development chefs and production managers as well as products and recipes. Keeping your marketing for your food company focused is also very important, for example if your business is within the cost sector side of the industry ensuring you use relevant examples and case studies from healthcare or Educatering sector will benefit you further. The same applies for onboard catering, profit sector and retail trade, making sure your case studies and testimonial reflect the specific sector within the food industry will enable you to attract the customers and clients you want.

Whether your company prides itself on its product development (NPD), local produce or providing bespoke and tailored services, emphasising your unique selling points is a great food marketing tool and it will enable your business to stand out from the crowd. Seasonal periods such as Christmas and Easter are another great reason to shout about your product or service, whether you create a relevant product or bespoke food packaging for the season or perhaps even offer a discount or in store promotion. For example businesses within the FMCG sector should be constantly changing their products and promotions to suit the time of year and also important consumer events e.g. The Olympics, Breast Cancer Awareness month, World cup etc. For foodservice brands trade events such as British Food Fortnight, Vegetarian week and Curry Week can offer plenty of food marketing, PR and editorial opportunities as well as encourage sales and new business. Taking advantage of festivities and seasonal dates is very important and can all help to take your business to the next level and keep you ahead of your competitors.

Direct food marketing such as demonstrations in store, campaigns and articles in newspapers are all prime food marketing tools and something that a good marketing agency can arrange for you. They should also be able to create a reputation for your company within your industry and enhance brand recognition through press and events. Overall you need a good food marketing agency to help you, and one that is knowledgeable in food PR and marketing specifically.

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