Trust Is The Key in Building Business Relationships

January 10, 2017 | Author: | Posted in Relationships

Trust is a key element in building business relationships with potential customers.The Internet is a great way to begin to build that trust. Bye, Bye are the days when your business could depend on finding new customers simply by placing an ad in those old YellowPages. Today’s customers are more particular than ever about the brands they buy, and the only way to really market to them is through TRUST.

The Internet provides many tools that can help you in building business relationships based on trust with potential customers.

1. Let’s Get Social!

Social media is a key communication platform in building relationships in business. Let’s think about it….social media allows people to have conversations with friends, family…and EVEN brands. If used correctly, you can build trust in your business using tools like Twitter and Facebook. A few suggestions I must include–For one, try jumping into existing conversations to re-direct the dialogue. Everyone always has something to say. That’s what social media is for! Intercept. Jump in and say a word or two. Let yourself be known and invite into the conversation.Ask and answer questions in building business relationships. Don’t stick to business! Please don’t or they will be running the other way. Be personable to show the human side of you and your company.Respond in a timely manner to any comments on your profile. I know we get tied up in our busy lives, but try to respond and engage.

2. Building Business Relationships

Blog Your Butt Off To Their Hearts! Let’s say that you are in the business of selling purses, as are a number of competitors. Let’s say that you sell your purses for the same price as your competitors. Lets think, how can a customer choose your brand if all are virtually the same?All things being equal, if a customer finds your blog on fashion and accessories and enjoys reading it, she will choose your purses over a competitor who does not blog. Why? You have established a degree of TRUST, simply by providing content that your customer finds informative. Sometimes a blog is the only differentiator between you and the competition, so use it wisely.A few more suggestions. Try to blog on topics that your target audience cares about. Address their questions and concerns, and solve their problems.

You want to always share your blog content through social media, email and your website. Also, always respond to comments on your blog posts while keeping content fresh a couple of times a week with photos and videos to make posts more appealing.

3. Connect with Bloggers

Partnering with bloggers who already love your product and/or fit your target demographic is a great way to build TRUST. Blogger outreach helps your business connect with an influential member of the online community, and the customer in turn will tell other readers about your products.

Typically, blogger outreach involves giving your products to a blogger in exchange for a review on their blog. Sometimes the blogger may only want the product in compensation. More suggestions?!? Try to multiply your efforts by reaching out to several bloggers in your target audience. Quickly find bloggers already talking about your brand through social media. Next, you want to partner with them for a term that might involve advertising on the blog, as well as writing a few blog posts.

4. Stay on Top of People’s Minds with Email Correspondence

Another effective online TRUST building business relationships tool is email. By sending out a monthly email, your business can stay on the top of people’s minds, so that when they are ready to buy, your brand is the first that they think of. So, Provide value in your article. Try to include informative articles that can make the difference between a subscriber opening your email and deleting it.

5. Suggestions, Suggestions

Create a compelling subject line to ensure greater effectiveness. Also, try to include a subscription widget on your website and blog so that people can sign up. Offer a freebie! Something that could bejust for signing up or include on your blog. Track which emails get the best response, then duplicate them. You always want to keep a tally. I usually keep an Excel sheet handy with all the successful ones.Overall, remember that TRUST in building business relationshipstakes time, similar to building TRUST in personal relationships. Don’t worry about pushing for a sale; with TRUST marketing, the sale will come if you just work at developing a relationship with potential customers. Good luck and T-R-U-S-T is all you have in building business relationships.

Learn more about building business relationships ! Stop by my site where you can find me!
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